Thank you for this great campaign, Nexcare!
It’s just like Let Grow Project: Once nervous parents are convinced to let their kids do something on their own, the parents end up SO THRILLED and PROUD that the joy crowds out the terror. It is literally that simple! Even without a stuntwoman babysitter. (Though, admittedly, that is pretty cool.)
UPDATE! As requested, here are the The Nexcare Stunt Sitter’s “Guide to Raising Resilient Kids” (Yes, with a little plug for the bandages. So what? Companies trying to normalize some scrapes and independence are our allies!)
- Teach Them How to Fall: When kids know how to fall safely, they have the freedom and confidence to try almost anything.
- Every Fall Is a Lesson: After a fall, your first instinct as a parent is to run over and coddle your kids. Instead, congratulate them on the risk they took and work on building their mental and physical toughness by reminding them everyone falls and persistence makes them heroic.
- Train to Treat a Scratch: Instead of “fixing boo boos,” use every scrape as a lesson on caring for broken skin. Nexcare Waterproof bandages have great staying power and provide a four-sided seal, protecting against water, dirt and germs.
- Teach Risk Evaluation: Help instill and build the skill of risk evaluation in your kids. Then, you’ll trust them—and they’ll trust themselves—to make decisions on their own.
- Building Confidence—For Both of You: It takes time for kids to be daring on their own, but building trust and confidence in them can be done through practice. Start with small risks, then slowly build in fun, new challenges. This allows them to master risks with you by their side. Then, trusting them to handle it on their own becomes a natural next step.