Warning: This video may change your kid's childhood.
It's sponsored by the folks at GoGo SqueeZ -- food in a pouch. They don't just want parents to toss these snacks to their kids in the back seat on their way from jujitsu to Kumon. Inspired in part by Let Grow co-founder Peter Gray, they are leading the push for #BEtime -- 30 minutes a day, unstructured and unscheduled (except that it's scheduled, but you know what we mean).
Free time isn't wasted time.
Spread the word.