How old is the girl running the errand for her mom in this classic Sesame Street video? Old enough to go by herself to the store. Young enough not to reach the counter.
That mind-boggling combo -- young AND outside on her own -- is what Let Grow hopes to renormalize.
(We also realize that by airing this video we may be contributing to a phenom noted by many YouTube commenters, e.g.: "WOW...this has been stuck in my head for the last 30 years at least!! Everytime I make a trip to the grocery store and I stop and try to remember what I need to get this pops in my head.")
That's a risk we're willing to take. The deal is: Sesame Street debuted in 1969. Right now our crime rate is lower than it was back then, so it's not that the country is so much less safe. (And it's not thanks to "helicopter parenting" that the crime rate is down. Crimes are down against adults now, too, and we don't helicopter them. While some neighborhoods are truly dangerous, in aggregate the crime rate today is lower than when today's parents were growing up.)
The mom in the video is child-trusting, which is really child-empowering. We can be that way, too.
It's hard to go it alone, so we recommend joining Let Grow to find other like-minded families nearby, and asking your school to do the Let Grow Project: Kids' "homework" is to do something on their own without their parents. (All the materials are free.) When an entire community is sending kids to the store, it doesn't feel weird or daring.
But we also recommend just talking about this video: Why do so many people still remember it? Could Sesame Street air it today? Would you show it to your own kids? Or maybe you have?